A Magazine by Dylan Leeder
What started as a small thought regarding my need to start marketing more, quickly became something much larger as I got more and more excited about the possibilities. Having not created a big print piece before, I thought I should start off with a bang and cover a lot of ground to allow myself to have a fresh start going into my future projects.
The magazine itself is 42 pages and covers 6+ stories. All of the text and photos are my own, and the concept and layout was developed between me and my designer, Nini Lee. The process took around 3.5 months and roughly 17 proofs. I would be lying if I said I had any expectation of the amount of work it was going to take; Nini is basically a saint for not killing me due to my pickiness during the process.
Within the magazine is a variety of editorial styles - there's a factual and informative story, an in-depth interview, a photo-heavy story with captions, and a collection of smaller stories under a larger theme. It's also the first time I've released most of my Southeast Asia photos, with stories and observations from my time spent there.
One of my main reasons to create an entire magazine was to give potential clients a visual representation of what my images will look like in their final product. With many recipients being potential editorial clients, I didn't want to leave any mystery as to whether my images or text would fit in their print or editorial world. Although it's definitely valuable to send small promos such as postcards, with this project I wanted to create a piece that is hard to ignore once on their desks, and intriguing enough to accompany their morning coffee for more than a minute.
So... want one? If you're a potential client or someone, who wants to work together, shoot me an email and I'd be happy to send you one. Although I'd love to send everyone I know a copy, I just can't bring myself to anger my bank account that much, so if you want to buy one I've set it up so you can purchase yourself (and a few friends!) a copy for 15.00 here:
A collection of stories and photos about real people and places from documentary photographer, Dylan Leeder.
I think there's a digital version available too, but it's really meant to be held close, beside a fire, with a nice glass of wine or a cold beer.
Rad! Hope you all enjoy it and stay tuned for another (different) magazine post in the near future.
Dylan